Marketing & Creative Services

Jim Engel provides Ingenus’ clients with player development, marketing communications and advertising creative services.

He has most recently helped open three casino properties in Oklahoma, as well as consulted to casino clients throughout the country.

Engel creates strategic marketing plans, player-tracking programs, public relations and advertising campaigns, and has launched a Ingenus-owned advertising agency called EyeSpeak, designed to help casinos build strong brands that rely less on expensive promotions and more on player development programs.

Prior to joining Ingenus, Engel was the general manager of Russell & Herder Advertising, a 70+person agency. During his three years as vice president of creative services there, the agency was twice recognized by the American Association of Advertising Agencies as one of the five most creative mid-sized firms in the nation.

Engel’s creative work has been nationally recognized. Work he has directed has appeared in Ad Age, Ad Week, Creativity, and Archive magazines.

Engel holds a BA degree in English from St. Cloud State University, in Minnesota.


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